Monday, March 26, 2007

Goal Setting for Selling Professionals

When I conduct my Career Transitions workshops people always ask me how to get started. These people want to know how to get from despair to beginning fresh. This is the topic for this week, beginning fresh or how to get the answer to “What to I want to be when I grow up?”

Do you know what you are really working for? Do you know why you exist? Why are you in your present position? When you retire, what do you want to reflect on and say I enjoyed doing that?

If these are some of the questions that you are asking, then one other question for you is do you have a life plan? Do you have goals and objectives? Do you have a road map for the rest of your life?

You might believe that you do not have time or goals and objectives are hokey. From my experiences, you must have goals. You simply cannot go through life without knowing where you want to go and how will you get there. As humans we tend to drift through life and take paths of least resistance.

If you are looking for new job, a new business or a new career, then you must have goals. To begin, take a sheet of paper and list all of your professional aspirations. Once you have exhausted the list, place a desire time frame next to each desire. Once complete, take out another sheet of paper. Write down your first desire and the time frame. Then on the next line, write down the tasks that you need to do to complete this desire. Write down the people that you need for support or assistance. Do this for each and every one on your list.
Once you are complete you now have a complete list of goals and the associated objectives.
Each of us should have continuous goals to achieve. The attainment of one goal sets the ground work for the achievement of the next goal. Setting one year, three year, five and ten year goals are helpful. When you set goals for yourself it testifies that you are determined to move forward. When you set goals it states that you are taking responsibility for the successes that you want to achieve.
Below are ten very quick steps to assist you in beginning your goal plan.
1. Look at your DATA
In 1997 William Bridge’s wrote a book entitled You and Company. Within the text he describes a wonderful process entitled D.A.T.A. The acronym denotes Desires, Attitude, Temperament and Assets. DATA requires you to look at items that are your strengths. It enables you to review your professional career, and your education so that you bring your best assets forward.
You also must get introspective too. You need to review your attitude and temperament. These qualities allow you to review your loves, your ability to work with people and your passions. For this to work you must be honest.
2. Develop a Mission Statement
Goal setting without knowing your purpose in life is like shooting at a target in the dark. Knowing your purpose gives you direction. A mission statement is a statement of purpose. You must understand why you exist and what values or visions that you are bringing to your life. In a sense a mission statement is asking; 1)Who are you? 2)Where are you going? and 3)How will you get there?
3. See Your Future
The best way to predict your future is to create it.
When you imagine your future, you begin to look at things differently and begin to rewrite it.
Remember the Christmas story of Scrooge? Do you remember the ghosts of Christmas present and future? When Scrooge gazed into the future he abhorred his destiny. Goals enable you to change yours.
Goals simply stated are dreams with a time frame. So if you want to purchase a new home for your spouse and your children and you want each child to have their own room by next September and you will commit money toward making this happen – now you have a goal. Goals are specific and they are measurable.
4. Goals must be SMART
SMART is an acronym for Specific, Measurable, Attainable, and Relevant and have a Time Commitment.
SMART follows the following rules/:
 S = Specific in terms of process
 M = Measurable by objective data
 A = Attainable in that they can be achieved
 R = Relevant to your vision
 T = Time specific with a deadline
5. Develop and Action Plan
You will need a plan of action for achieving your goal. To begin you must conduct a self assessment needs analysis about resources, time commitment and mentors for aid. To develop a thorough action plan you must strategize and determine, when you will begin, how you will begin, who will help you and what type of resources you will require.

6. Be Motivated
When conducting motivational sessions I often use the word moxie to assist my clients to get through difficult situations. I believe that you must have moxie to get you through the trials and tribulations of goals.
You will face challenges, you will encounter hurdles, but you must have faith in you, and faith in your Creator to reach your goals.
To give you motivation on goals watches the movie “Rudy.” Moxie and gumption is threaded throughout this classic tale. Rudy Ruddiger’s dream was to play football at the University of Notre Dame. He was focused, he was determined and he played football because he was motivated to reach his destiny. To can too, just stay on the path!
7. Discipline
Everyone needs to have discipline in their lives. Develop an effective time-management system that you will adhere to. Remember to plan you work and work your plan. If you have a difficult time remaining disciplined, then review step six to stay motivated. Look at your future, get passionate and see yourself with you end result.
8. Flexibility
There are times when the best of plans will need to be modified or changed. Do not be afraid to modify your plans or your goals.
9. Rest
In order to reach your destiny you must also enjoy your time. We are on this earth for a short time, enjoy it. Get out and enjoy time with friends, family and peers. Attend social functions and give yourself time to unwind. The more relaxed that you are the more your spirit will soar to new heights.
10. Go for it.
Taking your first steps toward a new beginning creates anxiety. You are changing and no one enjoys this. Change removes us from the status quo and this creates anxiety. Yet you must be so motivated to change so that you can not only enjoy the beginning but also the end result. See yourself reach your dreams. Picture yourself with the new car, the new job, the new girl/guy or your biggest sale. Let your destiny carry you forward to motivate you to begin.

Summary
The journey for your happiness and your future professional success consists of not going to new areas but examining old ones. When you look at the world through a new set of eyes you see things differently.

Stick to your plan and you are destined to achieve your dreams. Yet you must plan work and work your plan. You cannot change without a plan. For me PLAN means Plan to Live And Never be unhappy.

About the Author
Drew Stevens PhD assists organizations sell more in less time through high level sales and customer service information sessions and consulting. Drew is the author of 4 books including Split Second Selling and Split Second Customer Service. Drew Stevens has been interviewed frequently in the media and his clients include American International Group, AT&T, Hilton Hotels, The Federal Reserve Bank and Reliv International, The New York Times, Mercy Health Plans, Quicken Loans, and over 200 leading organizations. For more information please visit www.gettingtothefinishline.com -- or call 877-391-6821.

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Sunday, March 25, 2007

Aligning the Business Strategy with the Selling Process

Sales forces today are too tactical. In the increasing age and rage of globalization and Internet, competition rises. Assisting to thwart competitive forces, organizations typically hire more talent to sell more products or push one brand over another. Present organizations must sell smarter not harder. Enclosed are three immediate areas of focus.

Tactical Selling Teams
Tactical sales forces do not work in today’s complex and connected world. Sales representatives are myopic to the needs of the organization focusing only on the “product/service” of the day. For many firms such as a GE, Ingersoll Rand, or Textron that might service clients multiple ways clients see multiple representatives. his loses your bargaining power, your client value, and positioning.

Solution = First find the driving forces of your organization. Realign sales representatives so that your core values and related benefits are aligned with client solutions.

Alignment with customer values
Most clients comprehend your company information prior to any sales visit. Prospective clients seek to parallel a selling firm’s values with their own. So if a potential client seeks to gain marketshare using productivity efficiency then your offering must focus on the efficiency.

Solution = Sales representatives need to research client and offer value not price. Sales professionals must acknowledge client industry trends; statistical analysis and benchmarking to better align client issues with your firms core competencies.

Customer to Customer Influences are too strong
Truth be told, on exceptional client experience tells another; one poor experience gains a feature story on the front of “The Wall Street Journal”. One strategic driver for all organizations must be uncompromised client service. Southwest Airlines, McDonald’s and most recently Starbuck’s exist to please the customer. Each firm takes pride in the customer experience.

Solution = Review your customer experience and decipher how your clients mesh with your corporate strategy.

Aligning selling practices with the business strategy is not difficult nor art; it is a requirement for the business. Simply put, the lights are inoperable, computer screens are blank and salaries are unpaid unless something is sold. Strategy deploys resources to meet the vision and values for your organizations.

About the Author

Drew Stevens PhD assists organizations sell more in less time through high level sales and customer service information sessions and consulting. Drew is the author of 4 books including Split Second Selling and Split Second Customer Service. Drew Stevens has been interviewed frequently in the media and his clients include American International Group, AT&T, Hilton Hotels, The Federal Reserve Bank and Reliv International, The New York Times, Mercy Health Plans, Quicken Loans, and over 200 leading organizations. For more information please visit www.gettingtothefinishline.com -- or call 877-391-6821.

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Friday, March 2, 2007

Surviving the Storm - Regain Clients when Mother Nature Hits

The recent early spring storms find that many entrepreneurs and retail owners are not ready to survive the storm. Early research depicts that many owners fail to store vital data that enables them to return quickly to operations.

There are numerous ideas to clear the clouds and ensure sunshine after the storm. Listed here are several ideas for you to help owners when another storm hits.

Data backups – Owners must conduct a data backs of cash receipts and customer databases daily. This is the only way to remain ahead of the game should a storm shut down operations.
Memory Sticks – Recent technology is wonderful and provides a myriad of devices to store data. Find something convenient but find something. The least expensive and easiest in the event owners need to back up quickly include 4GB SD drives, 120GB portable USB drives and memory sticks.
Paper – In the world of technology, ironically paper still reigns supreme as people are buried with the plethora of electronic information. When possible make prints and place them in a dry, fireproof and secure environment.
Security is key – Making backups requires more than one location for storage. If possible obtain a safe for your location and once per week duplicate a copy of yoru customer and receipt data and place in a bank vault for safety.
Multiplication counts – Based on your day and the volatility of your area, for example southern states where bad weather typically hits, make backups multiple times per day to ensure safety.

Mother Nature is very unpredictable and very volatile. However, nothing is more important than surviving the storm. Attempt these practical and time saving backups and you will seek sunshine in the return of your customers sooner.

About the Expert

Drew Stevens PhD assists organizations sell more in less time through high level sales and customer service consulting and information sessions. Drew is the author of four books including Split Second Selling™, and Split Second Customer Service™. Drew Stevens has been interviewed and quoted frequently in the media and his clients include American International Group, Hilton Hotels, AT&T, The Federal Reserve Bank, Reliv International, The New York Times, Mercy Health Plans Quicken Loans and over 200 other leading organizations. For more information please visit http://www.gettingtothefinishline.com/ or call Drew Stevens at 877-391-6821.

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