« Home | Mean What you Say and Live within your Means. » | Do not question the power of the quill » | How to Get More Organized » | Convincing the Prospect » | Customer Loyalty - Does it work? » | Wine is Reserved for Bottles Not You... » | The True Leader of Yesteryear » | Jumping the hurdles of Self Doubt » | How to make your interview great! » | How to Negotiate Like a Pro »

Value from Associations

It amazes me that associations cannot provide value to its members. I recently received an email from an organization that is providing a new certification program. Interesting, why is it when membership diminishes and no value is provided that associations believe certification is a terrific money maker? There are a plethora of associations and organizations that provide "certification". My question, Does this make the member any more proficient in their delivery, technique or position?

Today's market is exceedingly competitive yet the only recognized initials beyond a name are MBA, Phd, JD and MD. Too many people seek credentials in ideology and systems unrecognized by peers, managers and customers.

Even more freightening is issue that so many need place initials after their name for recognition sake. The other day a person emailed me with MBA, BA after his name. The person a professional speaker on motivational skills. Ironic, he has the alphabet after his name- appears to me that he has an esteem issue.

If you seek additional skills and trainng then review institutions recognized by peers and clients. Seek an additional accredited degree but do no line the pockets of an organization that cannot determine true methods for member value.

About me

  • Drew Stevens PhD dramatically accelerates business growth. Drew is the author of four books including Split Second Selling™, and Split Second Customer Service™. Clients include American International Group, Hilton Hotels, AT&T, The Federal Reserve Bank, Reliv International, The New York Times, Mercy Health Plans Quicken Loans and over 200 other leading organizations.
My profile

Subscribe

Bookmark