Magetic Media Muscle
St. Louis, IMC thank you kindly for the time you provided to Elaine Floyd and me to present tips for media success. To those attendees and those unable to attend, I am providing my top secrets for media success. I wish you the best of luck and hope to remain in touch.
Tips for Success
1) You are in sales and marketing 24x7x365
2) Create a value proposition that you believe in and creates value to others
3) Constantly stick with your brand and place it into everthing you own.
4) It’s all about your core business, you are an expert in one thing!
5) It about the P’s
a. Professional – always be professional with journalists
b. Passion – your conviction in your craft must show in your presentation
c. Persistence – it pays, it takes time for people to build relationships
d. Patience – Rome was not built in a day, settle for small successes
6) Tips for Inbound Media Success
a. Expert Click
b. PR LEADS
c. Bacon’s Writers Digest
7) 5 Steps for Outbound Media Success
a. Voraciously Read
b. Specific comment or complement a journalist you have read
c. Offer a tip and show your expertise, something not covered in a read article
d. Elicit feedback for a follow up
e. Provide your credentials but do not sell your products
f. Thank them and follow up
8) Create a Blog that illustrates your expertise
9) Create a newsletter
10) Create Relationships
a. Thank you
b. Offers of suggestion
11) Watch Trends every modality of the media
About Drew Stevens Ph.D.
Drew Stevens PhD is the Sales Stategist. Drew is a sales expert provides a winning game plan to become more productive with no capital investment. Drew is the author of seven books including Split Second Leadership, Split Second Selling and Split Second Customer Service. Drew is frequently called on the media for his expertise. Sign up for Drew's newsletter at info@gettingtothefinishline.com or order his new book Split Second Selling at www.gettingtothefinishline.com/products.asp
Tips for Success
1) You are in sales and marketing 24x7x365
2) Create a value proposition that you believe in and creates value to others
3) Constantly stick with your brand and place it into everthing you own.
4) It’s all about your core business, you are an expert in one thing!
5) It about the P’s
a. Professional – always be professional with journalists
b. Passion – your conviction in your craft must show in your presentation
c. Persistence – it pays, it takes time for people to build relationships
d. Patience – Rome was not built in a day, settle for small successes
6) Tips for Inbound Media Success
a. Expert Click
b. PR LEADS
c. Bacon’s Writers Digest
7) 5 Steps for Outbound Media Success
a. Voraciously Read
b. Specific comment or complement a journalist you have read
c. Offer a tip and show your expertise, something not covered in a read article
d. Elicit feedback for a follow up
e. Provide your credentials but do not sell your products
f. Thank them and follow up
8) Create a Blog that illustrates your expertise
9) Create a newsletter
10) Create Relationships
a. Thank you
b. Offers of suggestion
11) Watch Trends every modality of the media
About Drew Stevens Ph.D.
Drew Stevens PhD is the Sales Stategist. Drew is a sales expert provides a winning game plan to become more productive with no capital investment. Drew is the author of seven books including Split Second Leadership, Split Second Selling and Split Second Customer Service. Drew is frequently called on the media for his expertise. Sign up for Drew's newsletter at info@gettingtothefinishline.com or order his new book Split Second Selling at www.gettingtothefinishline.com/products.asp
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